Rodeo pizza
Prototype for Branding
& Initial Page App Dashboard
The Motivait company, which is dedicated to offering digital solutions to create engagement was looking for an App dashboard proposal for a hypothetical case of fast-food restaurants with many establishments in the country (Spain).
Project
proposal
The Motivait company was looking for a proposal for a hypothetical case to assess design and creativity capabilities.
What they
ask for?
A dashboard for an App of a chain of fast food restaurants with many establishments in the country.
Who is
the user?
The app is aimed at employees of the restaurant chain, who must see at a glance the most relevant actions/data that make them motivated in their job and with the rest of the team.
Employees
goals
- Having an interest in the company.
- Encouraging a greater commitment.
- Promoting a good atmosphere between them.
- Transforming the culture: proximity.
Additional
proposal
Option to invent the Branding, which is characterized by the following conceptual map:
- Fast food (pizza)
- American cowboy rodeo (App and typography name)
- Red lines (tomato lines when pizza is cutting)
- The word «pizza» with handwritten typeface (personality, exclusivity, and closeness with the client)
Typographies
Bronco Valley Regular
Bronco valley is a typeface that captures the essence and spirit of old Western and features characteristics such as slab serifs, bold letterforms, and decorative elements that evoke a sense of authenticity and ruggedness. Besides, there is a connection between this Western font and the United States sport of rodeo, which is indeed deeply rooted in cowboy culture.
Noteworthy Bold
Noteworthy is a handwritten typeface with legible letterforms, offering a clear and readable appearance. The personal touch and clear readability of it can contribute to creating a brand identity that reflects originality and a unique product.
Colors
A color palette that reflects the key ingredients of a great pizza—pizza dough (beige), tomato sauce (red), and basil (green). It can be applied to various design elements, including branding, packaging or marketing materials.
Rodeo Pizza
Prototype for Branding & Initial Page App Dashboard
The Motivait company, which is dedicated to offering digital solutions to create engagement was looking for an App dashboard proposal for a hypothetical case of fast-food restaurants with many establishments in the country (Spain).
Project
proposal
The Motivait company was looking for a proposal for a hypothetical case to assess design and creativity capabilities.
What they
ask for?
A dashboard for an App of a chain of fast food restaurants with many establishments in the country.
Who is
the user?
The app is aimed at employees of the restaurant chain, who must see at a glance the most relevant actions/data that make them motivated in their job and with the rest of the team.
Employees
goals
- Having an interest in the company.
- Having an interest in the company.
- Encouraging a greater commitment.
- Promoting a good atmosphere between them.
- Transforming the culture: proximity.
Additional
proposal
Option to invent the Branding, which is characterized by the following conceptual map.
- Fast food (pizza)
- American cowboy rodeo (App and typography name)
- Red lines (tomato lines when pizza is cutting)
- The word «pizza» with handwritten typeface (personality, exclusivity, and closeness with the client)
Typographies
Bronco Valley Regular
Bronco valley is a typeface that captures the essence and spirit of old Western and features characteristics such as slab serifs, bold letterforms, and decorative elements that evoke a sense of authenticity and ruggedness. Besides, there is a connection between this Western font and the United States sport of rodeo, which is indeed deeply rooted in cowboy culture.
Noteworthy Bold
Noteworthy is a handwritten typeface with legible letterforms, offering a clear and readable appearance. The personal touch and clear readability of it can contribute to creating a brand identity that reflects originality and a unique product.
Colors
A color palette that reflects the key ingredients of a great pizza—pizza dough (beige), tomato sauce (red), and basil (green). It can be applied to various design elements, including branding, packaging or marketing materials.
Rodeo pizza
Prototype for Branding &
Initial page App Dashboard
The Motivait company, which is dedicated to offering digital solutions to create engagement was looking for an App dashboard proposal for a hypothetical case of fast-food restaurants with many establishments in the country (Spain).
Project proposal
The Motivait company was looking for a proposal for a hypothetical case to assess design and creativity capabilities.
What they ask for?
A dashboard for an App of a chain of fast food restaurants with many establishments in the country.
Who is the user?
The app is aimed at employees of the restaurant chain, who must see at a glance the most relevant actions/data that make them motivated in their job and with the rest of the team.
Employees goals
- Having an interest in the company
- Encouraging a greater commitment
- Promoting a good atmosphere between them
- Transforming the culture: proximity
Additional proposal
Option to invent the Branding, which is characterized by the following conceptual map.
- Fast food: pizza
- American cowboy rodeo: App and typography name
- Red lines: tomato lines when pizza is cutting
- The word «pizza» with handwritten typeface: personality, exclusivity, and closeness with the client
Typographies
Bronco Valley Regular
Bronco valley is a typeface that captures the essence and spirit of old Western and features characteristics such as slab serifs, bold letterforms, and decorative elements that evoke a sense of authenticity and ruggedness. Besides, there is a connection between this Western font and the United States sport of rodeo, which is indeed deeply rooted in cowboy culture.
Noteworthy Bold
Noteworthy is a handwritten typeface with legible letterforms, offering a clear and readable appearance. The personal touch and clear readability of it can contribute to creating a brand identity that reflects originality and a unique product.
Colors
A palette that refers to the most important ingredients of a great pizza: pizza dough (beige), tomato sauce (red), and basil (green).
