Tropicfeel
Google Ads
Developed marketing tools including dynamic prospecting and remarketing campaigns in Google Ads to support the launch of Tropicfeel’s new sneaker. The campaign reflected the brand’s mission to inspire authentic, conscious travel—encouraging people to reconnect with nature and embrace unique experiences through sustainable products.
Tropicfeel
A brand committed to infusing the spirit of travel into everyday life. Guided by a design philosophy rooted in performance, sustainability, and versatility, they craft products that cater to the needs of modern explorers while treading lightly on the planet.
Project
Designed Google Ads assets for the launch campaign of Tropicfeel’s new All-Terrain Sneakers. Developed two distinct creatives, one for prospecting and another for remarketing, tailored to the following ad sizes:
- Displays
x2 Horizontal imagen 1080x628px
x2 Square image 1200x1200px
- Gmail
x2 Vertical image 650x1000px
Creative
process
Product
High quality, versatile, sustainable, and functional.
Type of customer
- Carrying out activities outside and inside the city.
- Prefer investing in environmentally sustainable products.
Differential
- City – Outdoor
- Committed to sustainability
- Several products in one | sporty comfort, stylish, used for water, and quick drying.
Dynamic
rospecting
Powerful strategy in digital advertising that combines user information with product details to create highly targeted ads that show the best product at the right time to the users who are most interested in them, increasing the chances of conversion.
Dynamic
remarketing
A digital advertising strategy that allows to show users ads that contain specific products or services that they viewed on the business site. This personalized approach can be highly effective in re-engaging users and encouraging them to return to the site to complete a purchase or take another desired action.
Tropicfeel
Google Ads
Developed marketing tools including dynamic prospecting and remarketing campaigns in Google Ads to support the launch of Tropicfeel’s new sneaker. The campaign reflected the brand’s mission to inspire authentic, conscious travel—encouraging people to reconnect with nature and embrace unique experiences through sustainable products.
Tropicfeel
A brand committed to infusing the spirit of travel into everyday life. Guided by a design philosophy rooted in performance, sustainability, and versatility, they craft products that cater to the needs of modern explorers while treading lightly on the planet.
Project
Designed Google Ads assets for the launch campaign of Tropicfeel’s new All-Terrain Sneakers. Developed two distinct creatives, one for prospecting and another for remarketing, tailored to the following ad sizes:
- Displays
x2 Horizontal imagen 1080x628px
x2 Square image 1200x1200px
- Gmail
x2 Vertical image 650x1000px
Creative
process
Product
High quality, versatile, sustainable, and functional.
Type of customer
- Carrying out activities outside and inside the city.
- Prefer investing in environmentally sustainable products.
Differential
- City – Outdoor.
- Committed to sustainability.
- Several products in one | sporty comfort, stylish, used for water, and quick drying.
Dynamic
prospecting
Powerful strategy in digital advertising that combines user information with product details to create highly targeted ads that show the best product at the right time to the users who are most interested in them, increasing the chances of conversion.
Dynamic
remarketing
A digital advertising strategy that allows to show users ads that contain specific products or services that they viewed on the business site. This personalized approach can be highly effective in re-engaging users and encouraging them to return to the site to complete a purchase or take another desired action.
Tropicfeel
Google Ads
Developed marketing tools including dynamic prospecting and remarketing campaigns in Google Ads to support the launch of Tropicfeel’s new sneaker. The campaign reflected the brand’s mission to inspire authentic, conscious travel—encouraging people to reconnect with nature and embrace unique experiences through sustainable products.
Tropicfeel
A brand committed to infusing the spirit of travel into everyday life. Guided by a design philosophy rooted in performance, sustainability, and versatility, they craft products that cater to the needs of modern explorers while treading lightly on the planet.
Project
Designed Google Ads assets for the launch campaign of Tropicfeel’s new All-Terrain Sneakers. Developed two distinct creatives, one for prospecting and another for remarketing, tailored to the following ad sizes:
- Displays
x2 Horizontal imagen 1080×628px
x2 Square image 1200x1200px - Gmail
x2 Vertical image 650x1000px
Creative process
Product
High quality, versatile, sustainable, and functional.
Product
- Carrying out activities outside and inside the city.
- Prefer investing in environmentally sustainable products.
Differential
- City – Outdoor.
- Committed to sustainability.
- Several products in one | sporty comfort, stylish, used for water, and quick drying.
Dynamic rospecting
Powerful strategy in digital advertising that combines user information with product details to create highly targeted ads that show the best product at the right time to the users who are most interested in them, increasing the chances of conversion.
The choice of green hemp twine for closing the envelope adds a natural and minimalist touch, complementing the olive color theme of the entire project. Additionally, incorporating a preserved stem of white paniculata not only enhances the aesthetic appeal but also contributes to the romantic and bohemian chic style.
Dynamic remarketing
A digital advertising strategy that allows to show users ads that contain specific products or services that they viewed on the business site. This personalized approach can be highly effective in re-engaging users and encouraging them to return to the site to complete a purchase or take another desired action.
